Full-Stack Development
Building robust, scalable web applications from database to frontend with modern technologies.
ReactTypeScriptNode.jsPHPSQLWordPressWooCommerceREST APIs
About
Product Owner, Builder & Creator.
A passionate Product Owner, Full-Stack engineer and AI specialist with years of experience shipping digital products. I combine technical excellence with creative thinking to deliver real impact.
My journey
A timeline of my professional growth and the milestones that shaped it.
- 2021 – todayLeadership & Strategy
Senior Product, Media & Business Leadership
- End-to-end ownership of digital products, platforms and media initiatives
- Strategic planning, budget responsibility and prioritization across business units
- Leading interdisciplinary teams across product, tech, marketing and content
- Senior stakeholder management with C-level, partners and vendors
LeadershipStrategyProduct OwnershipBusiness Alignment - 2017 – todayProduct & Platform Ownership
Product Manager / Head of Development
- Building, scaling and operating digital platforms (Livestreaming, VOD, B2B services)
- Defining product visions, roadmaps and KPIs from business and user needs
- Translating complex requirements into technical architectures and delivery plans
- Leading internal engineering teams and external agencies across multiple projects
Product StrategyPlatform ArchitectureRoadmappingDelivery - 2010 – 2020Media, Content & Production
Media production & content leadership
- Producing TV, online and live formats — editorial, technical and on-site
- Leading editorial, hosting, camera and tech crews
- Designing scalable production workflows for broadcast and digital
- Owning quality, timing and external partner coordination
Media ProductionBroadcastLive StreamingEditorial - 2012 – 2018Marketing, Sales & Growth
Marketing, sales & business development
- Planning and executing integrated marketing and sales campaigns (B2B & B2C)
- Positioning digital products and media brands
- Customer acquisition, partner management and market expansion
- Tight collaboration with product and content teams to drive growth
MarketingSalesBrandGrowth - 2008 – 2012Technical Foundations
Web development & technical foundations
- Building web apps, CMS platforms and custom digital solutions
- Hands-on streaming, hosting and deployment experience
- Forming the technical base for later product and leadership roles
Web DevelopmentStreamingCMSArchitecture - 2005 – 2008Media Production Foundations
Audio & video media production
- Building professional audio and video production setups
- Producing media content for TV broadcasters as an external partner
- Establishing broadcast-ready production workflows
Audio & VideoBroadcastTV Services - 2003 – 2005E-Commerce & Sales Platforms
E-commerce platforms & sales infrastructure
- Building and scaling online shopping and auction platforms
- Developing sales structures and partner onboarding processes
- Working on marketplace concepts comparable to early eBay platforms
E-CommerceMarketplacesSales Platforms - 2000 – 2003Startup Product & PM
Project & product manager — startup environment
- Project and product management for startups in golf and sports
- Developing online booking systems (e.g. tee-time booking)
- Building local service and dealer platforms for regional marketplaces
Product ManagementStartupsBooking - 1996 – 2000Internet Infrastructure
Internet infrastructure, POP & web development
- Building and operating early internet infrastructure including POPs
- Designing and delivering internet and web technology training
- Building early websites and digital services in the formative web era
InfrastructureWeb DevTrainingEarly Web
Personal expertise
Deep knowledge across multiple domains — from code to strategy.
AI & Machine Learning
Designing and shipping AI-powered solutions including agents, chatbots and intelligent automation systems.
AI AgentsLLM IntegrationAutomationRAGPrompt Engineering
Content & Marketing
Creating compelling digital content and executing marketing strategies that deliver measurable results.
VideoSocialSEOBrand
Project Management
Leading projects from idea to delivery with modern frameworks and data-driven decisions.
AgileScrumOKRMVPKanban
Leadership & Teams
Building and leading high-performance teams, mentoring engineers, fostering a collaborative culture.
Team BuildingMentoringCross-functional
Product Development
Turning ideas into successful digital products with lean methods and human-centered design thinking.
LeanDiscoveryUXDelivery